# identity.md

## Organization Overview
- **Company Name:** Gameday Couture and SOHO
- **Mission:** To offer head-to-toe looks and curated collections for everyday clothing and women's officially licensed NCAA & NFL apparel.
- **Company Structure and Legal Entity:** Operates as "One house, two brands," indicating a unified entity managing both Gameday Couture and SOHO.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Details forthcoming.

## Operations & Structure
- **Business Model and Operational Approach:** Specializes in online retail, providing officially licensed NCAA and NFL apparel for women, alongside curated collections of everyday clothing.
- **Location(s) and Geographic Presence:** Primarily operates online, serving customers through its e-commerce platform.
- **Key Partnerships and Affiliations:** Maintains official licensing agreements with NCAA and NFL for apparel production and sales.