Women's Officially Licensed NCAA & NFL Apparel – Gameday Couture - SOHO

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\ \ THE WINNING LOOK HOODIE](/content/products/college-alabama-crimson-tide-winning-look-oversized-premium-weight-hoodie-by-madi-prewett-troutt/index.html) \ \ CHAMPION'S CLUB VARSITY JACKET](/content/products/college-arkansas-razorbacks-champions-club-sport-stripe-varsity-jacket-by-madi-prewett-troutt/index.html) \ \ LEGACY CLUB CREWNECK](/content/products/kansas-city-chiefs-legacy-club-black-label-premium-fleece-drop-shoulder-crewneck/index.html) \ \ CLAIM TO FAME CROP TEE](/content/products/nfl-seattle-seahawks-claim-to-fame-boxy-fit-womens-cropped-tee/index.html)

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SPOTTED IN @GAMEDAYCOUTURE

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officially team @jennadewan + @valentin 😉💋

📷 c/o @dancingwiththestars @abc

17 OCTOBER 2026

Gameday fashion is indeed, an art 🤍🤌🏻

Free Shipping has been extended, dont miss out on getting the cutest pieces for this season!

28 AUGUST 2026

Your favorite girls, favorite sweatshirt 🤍 Now available to everyone, our newest Offsides Energy off-shoulder top ✨

Shop our NEW NFL Drop 2 and take advantag...

20 AUGUST 2026

DALLAS COWBOYS OFFSIDES ENERGY RELAXED OFF-SHOULDER TOP

58.00

If you haven’t seen our newest @nfl drop- you’re late to the game! Pieces are going quick, so don’t wait 🏃‍♀️🏈

#gamedaycouture #nfl

14 AUGUST 2026

DALLAS COWBOYS DRIP CULTURE RELAXED FIT CREWNECK TEE

42.00

Your team’s new good luck charm just dropped 🏈 Shop the Gameday Couture x @nfl Collection NOW- items linked in video 😉

You’ll want this one in your closet be...

13 AUGUST 2026

No matter the forecast. No matter your colors. 💙❤️💚🤍

Our new College Drop is about to become the staples of your game day closet. 🏈✨

#gamedaycouture

17 JULY 2026

Manifesting a playoff run and a really good outfit 🤞🏽🤍🏈

The 2026 College Shop drops on July 23.

Want first dibs? Join our SMS club for early access and ex...

15 JULY 2026

ALABAMA CRIMSON TIDE SKY'S THE LIMIT VINTAGE WASH RHINESTONE TEE

59.99

grateful for our GC Girls (and guys) 🫶

#GAMEDAYCOUTURE

27 NOVEMBER 2025

petition to bring back woman crush wednesday just for our GC girlies 🫶

#GAMEDAYCOUTURE

18 SEPTEMBER 2025

ALABAMA CRIMSON TIDE HIGH NOTE LACE FASHION JERSEY

45.99

week 1 never looked so good 🤩🏈

#GAMEDAYCOUTURE @nflstyle

08 SEPTEMBER 2025

KANSAS CITY CHIEFS POWER MOVE PREMIUM DROP SHOULDER PULLOVER

29.99

our current camera roll 🤩📸

#GAMEDAYCOUTURE

27 AUGUST 2025

NORTH CAROLINA TAR HEELS VIVID MOTION COLORBLOCK TURTLENECK PULLOVER

44.99

Hey incoming freshman 👋 Comment your school using only emojis! Let’s see if we can guess where you’re going 🤔

#GAMEDAYCOUTURE

09 MAY 2025

ARIZONA STATE SUN DEVILS CLAIM TO FAME BOXY FIT WOMEN'S CROPPED TEE

44.00

A Wild Card W and first playoff victory since ✨2005 ✨ calls for a fashion show, don’t you think?

📹: @melaniewilking

#GAMEDAYCOUTURE #commanders #nflplayoffs

14 JANUARY 2025

Baby, let the games begin 🏈⭐️ #GAMEDAYCOUTURE #footballsunday

13 DECEMBER 2024

Sales? For Black Friday? Groundbreaking 😉

ALL Gameday Couture styles are 40% OFF on our sister site: @shopthesoho

Friday 11/29 at 12:00 AM ET through Monday,...

29 NOVEMBER 2024

by @hayleylewis_sports 🎀

Curated by a seasoned sports reporter, the Hayley Lewis Edit is for the fan girls who want to look and feel feminine—because sporty a...

21 NOVEMBER 2024

Every weekend is girls’ weekend 🫶 #GAMEDAYCOUTURE #NFL #collegefootball

09 NOVEMBER 2024

@caitlinclark22 really said IFTYE 😉 #GAMEDAYCOUTURE #erastour #caitlinclark

07 NOVEMBER 2024

laterrrrrrrrr 💋 #GAMEDAYCOUTURE #football

01 NOVEMBER 2024

The sports girls really ate 🍬 #GAMEDAYCOUTURE #halloweencostumes

31 OCTOBER 2024

boo 👻🕸️⚰️🪦☠️🐈‍⬛

#GAMEDAYCOUTURE #halloween

28 OCTOBER 2024

today’s the daaay 🤩 gather up the girls, grab your popcorn and tissues, we’re gonna watch the GOAT shine 🍿🤩🐐 #GAMEDAYCOUTURE #TeamUSA #simonebiles

25 OCTOBER 2024

ON THE BALL 🏈💎 #GAMEDAYCOUTURE

23 OCTOBER 2024

Two perfect athletes 🫶

Content cred: @kamnsaunders & @khalennotkaylen #GAMEDAYCOUTURE

22 OCTOBER 2024

Who should Sabrina r̶u̶i̶n̶ rep next? 🫢#GAMEDAYCOUTURE #sabrinacarpenter

Photos: @sabrinacarpenter

18 OCTOBER 2024

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Learn More About The Brand

Gameday Couture: Fan Fashion Built for Women

Founded by women who live for the energy of the stands, Gameday Couture is redefining fan fashion by ditching boxy, unisex fits for premium, officially licensed apparel that actually fits your life. We believe repping your team should feel as good as it looks, which is why we combine luxe fabrics with fashion-forward designs, proving you never have to choose between style and spirit. From the runway to the sidelines, we speak the language of true fans who refuse to compromise on their personal style: cool, confident, and unapologetically authentic.

Whether you're repping the NFL, your college team, or flying the flag for MLS, our collections are built for every kind of fan moment. Show up for your team in hoodies and pullovers, vintage-inspired styles, and graphic tees, all officially licensed, all made to move with you.

Because you should never have to choose between showing up for your team and showing up in style.

Officially Licensed

Authentic NFL, NCAA, MLS, TEAM USA gear

Designed for Women BY WOMEN

Thoughtfully crafted specifically for women

High-QUALITY MATERIALS

Comfort & durability, a comittment to quality

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